19th Ave New York, NY 95822, USA

Guy Parkin Profile

Guy’s ethos and approach have been forged through 26 years in professional sport. Guy’s consultancy, mentoring and keynote speaking are all driven by a collection of guiding principles which have been proven through 26 years working in the highest levels in professional sport.

Guy’s guiding principles are:


I see the potential in the majority of sports people, imagine how they could improve, share this compelling vision with them and support them in achieving their potential (dreams)


I hold the bar high and strive for quality. I focus on peoples strengths and support them in using their talents, in order to maximise potential and create a culture of excellence.


I am committed and passionate about motivating people to achieve their maximum potential. I will persist and persevere to aid that development and motivate them to achieve their high performance goals.

Improving Performance

I passionately drive for high performance, work hard to achieve it and drive to produce results. I’m flexible and can change course strategically to get the best possible performance.

New Performance Strategies

I come up with alternative ideas and strategies to take things to the next level. I experiment , take risks and explore physically in order to create breakthroughs

Understanding Sport Excellence Performance

I believe I have an innate understanding of what determines sport/athletic excellence. How best to plan initiate and deliver a developmental road map for elite sports performance.

In 2009, Guy set up Pro Football Support, working alongside a number of leading professional football club academies.

This led to the development of two sports related products to analyse and help the development of young players: AMAT Performance (www.amatperformance.com) and Sportboard (www.sportboard.com).

Guy has delivered programmes internationally, including a significant contract in China, with for the introduction of knowledge, qualifications, science and technology to Chinese football academies.

Guy has an enviable track record in supporting his team members to pursue full time roles in professional football and other professional sports and mentoring colleagues combining academia and work to achieve qualifications, including PhDs.

During the past 15 years, Guy’s company Pro Football Support has provided sport science support to 33 of the 44 category 3 professional football club academies since the start of the EPPP. Also they have now provided 10 years worth of Premier League benchmark fitness testing with category 1 academies across the u12-u23 age groups.

Guy’s Experience:

Scunthorpe United (2004-2009)

Guy started his role at Scunthorpe United FC in 2004. He role was as assistant academy manager (alongside head coach of the U16s and assistant coach of the U18s and 1st team fitness coach).

During this time, Guy was inspired by visits to both AC Milan and Juventus FC. Both visits included watching all the academy age groups and the first team train, discussions with first team players and coaching staff and a 1:1 session with Cesare Maldini, the Italian Manager at the time. From these experiences, Guy set up an arrangement with Stefano Eranio to take young English players to Italy to be coached by AC Milan coaches.​

Guy also received a distinction in his MSc in Sport & Exercise Science and completed his UEFA A qualification.

Sheffield Wednesday Academy (2002-2003)

U10 age group coach, U16 assistant age group coach and 1st team skill development coach.

Guy also finished his BSc Sport & Exercise science qualification at Leeds Beckett University and passed his UEFA B qualification.

Sheffield United Academy (2000-2001)

Skill development with the u7 & u8 age groups, proudly coaching Harry McGuire as an U8 player.

At this time, Guy also managed the Coever Coaching arrangement in West Yorkshire, creating events for players to improve technical football development. This included outreach into schools, teaching PE staff how to instruct technical football development.

Halifax Town (1999-2000)

Guy’s coaching career started at Halifax Town with the u13 age group.

Guy’s Qualifications:

UEFA A Licence 2006

(achieving a score of 81% for my 11 v 11 coaching drill. This was the highest score for this years UEFA A qualification).

Academy Managers Licence 2007
FA Learning Psychology for Soccer level 5 2007
UEFA B Licence 2003

MSc Sport & Exercise Science 2006

(achieving a distinction)

BSc Sport & Exercise Science 2005

(First Class Honours)

Personal Acheivements:


45 Years of sporting passion inspired by watching his first professional match at Old Trafford in 1976


Started working full time in professional football


26 years of working full time in professional football


2 technology based products designed to help the development of elite athletes